Skoda ‘vRS Mega Man-Pram’: Baby Carrier For Dads

Skoda vRS Mega Man-Pram: Baby Carrier For Dads

Correct or not, some men thought that taking out the baby for a walk is the woman's domain. Equipment designed for baby transportation is by extension "women's gear." To solve this problem, Czech automaker, Skoda, came up with the VRS Mega Man-Pram, a pimped out stroller that will definitely make dads look like they’re somebodies as they’re carting their babies around. Now there's no excuse for a father not to take the baby for a walk.
Skoda commissioned a survey of 1,000 dads who were asked if they would spend more time with the baby if they had a "higher spec and more stylish buggy." 76 percent of them said they would be inclined to spend more time if the baby carrier would be beefed-up.

Skoda vRS Mega Man-Pram: Baby Carrier For Dads

Skoda vRS Mega Man-Pram: Baby Carrier For Dads


  • 1.5 metres high
  • Wing mirrors
  • High spec brakes including brake lights
  • High-beam headlamp
  • Hydraulic suspension
  • 20 inch alloy wheels
  • All terrain tyres
  • Oversized brake callipers
  • Anti-stress push-bar grips
  • Sports-style upholstery
  • Adjustable Lumbar support
"We used it in the new Octavia VRS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects," says Heidi Cartledge, head of marketing at Škoda UK. "The high tech-buggy gives a tongue in cheek sense of what you could experience if you VRS’d your life."

The VRS Mega Man-Pram features hydraulic suspension, wing mirrors, oversized brake calipers, brake lights and a headlamp for night walks


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Write by: RC - Saturday, July 27, 2013

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