TCL Announces 50-inch Ultra HD 4K LED TV for US$999

TCL's new 4K LED TV has a price tag just under $1K

TCL, the China-based TV manufacturer, the third largest TV brand in the world, has announced its 50-inch (127-cm) Ultra HD 4K LED television for US$999. Currently only available in the United States, this aggressively-priced 4K TV is slated for launch in September.

Generally, Ultra high definition televisions are priced outside of the affordable range for most consumers, but TCL is looking to change that with the introduction of it LED 4K Ultra HD TV at US$999.


"Our mission is to deliver high quality HDTVs with advanced technologies and premium design at an aggressive price to establish the TCL brand in the U.S.,"said Michelle Mao, President, TCL USA. "Similar to what the market saw a dozen years ago with the introduction of HDTVs, 4K UHD TVs are priced so high today that most consumers cannot afford them. As one of the world’s largest TV brands, TCL is able to change that, so we are launching our 50-inch 4K TV at a US$999 MSRP to allow more consumers to enjoy the stunning picture quality and enhanced resolution of UHD TVs. While other brands see the introduction of 4K as an opportunity to make large margins – we see it as an opportunity to demonstrate to U.S. consumers the combination of advanced technology and great value we’ve been delivering across the world for over 30 years."

TCL, the China-based TV manufacturer, the third largest TV brand in the world, has announced its 50-inch (127-cm) Ultra HD 4K LED television for US$999

In addition to the 3840 x 2160 resolution, which is about four times higher than 1080p, it also comes with SRS TruSurroundHD, so buyers on a budget should be able to get decent sound quality without needing to spend the money on a dedicated audio system.

It also features a 5,000,000:1 dynamic contrast ratio, which is not as high as top-of-the-line models, but should still offer a solid black to white ratio. The display has a 120Hz refresh rate, which again, is not on par with more expensive models, but it's the trade-off for the higher resolution at such a low price.

The TV also features four HDMI ports, which is pretty standard for modern HDTVs.

50-inch Ultra HD 4K LED TV  has 3840 x 2160 resolution, which is about four times higher than 1080p

It does come with something called Mobile High-Definition Link, which allows users to connect smart phones or tablets to the TV to display content.

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Write by: RC - Saturday, July 27, 2013

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