Apple Acquires AlgoTrim, Mobile Media And Data Compression Swedish Firm

Apple Acquires AlgoTrim, Mobile Media And Data Compression Swedish Firm

Apple has acquired a firm called AlgoTrim, a Swedish company that specializes in compression algorithms for mobile phones. According to the company’s site, it builds codecs and designs solutions that maximize performance of data, mobile imaging, video and computer graphics while minimizing memory requirements.  Apple could potentially build the technology into its products to decrease the required power of a task, possibly extending battery life, making the overall software experience quicker and build more efficient media deliver for mobile devices, that use less bandwidth while preserving quality

AlgoTrim also has the technology required to improve imagery, which could be applied to camera sensors on future iPhone or iPad devices. AlgoTrim can help Apple improve the quality of images taken by the iPhone’s camera. AlgoTrim promises to deliver “modern computational photography” to mobile phones, which uses a combination of technologies like actuators, computing and sensors to move beyond the traditional limitations of digital photography. In other words, AlgoTrim might be able to help Apple develop its own imaging technology similar to Nokia’s PureView pixel oversampling.

Apple hasn’t yet confirmed the purchase, so we don’t know the terms of the deal. It’ll be interesting to see how Apple decides to incorporate AlgoTrim’s technology, but it’s likely a win for iPhone users all around.

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Write by: RC - Thursday, August 29, 2013