Motorola Mobility Gets A Googley New Look

A new look for a new, Google-owned company.
Motorola Mobility has a new logo, and it looks strikingly...Googley.

Motorola has switched up its company logo. First spotted by The Verge, it’s now sporting a vibrant —  Googley — ring of rainbow colours that encircling the traditional Motorola “M” logo. The logo apparently first debuted on the website of Techweek. It's a technology conference that Motorola will co-sponsor in Chicago this week. The name "motorola" appears in lowercase below the emblem, followed by the tagline "a Google company". It's about time, really. Google bought Motorola over a year ago.
Motorola is big on changing its image in phone hardware, focusing on fewer products with more innovative features packed into flagship releases. That’s a drastic shift from Motorola’s previous strategy of releasing lots of high-end phones and tablets. After Google bought the company, Motorola released the Droid RAZR Maxx HD and DROID RAZR M. Google CFO Patrick Pichette later said Motorola's product pipeline wasn't "wow by Google standards", which echoed in the ears of consumers who were expecting more from a Google-owned company.
Motorola CEO Dennis Woodside recently catered to consumers' wishes by confirming his company was developing a lead phone called the Moto X for release by October. The executive said the hero device would sport an OLED screen and sensors. Thus, a new Motorola Mobility logo should coincide nicely with the company's fresh outlook and roadmap. 
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Write by: RC - Thursday, June 27, 2013

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