Kawasaki Launches New Ninza ZX-10R And ZX-14R Bikes

Kawasaki Launches New Ninza ZX-10R And ZX-14R Bikes

Japanese Bike maker Kawasaki Motors which is known for it's super bikes today launched new Ninza Models - Ninza ZX 10R and Ninza ZX 14R, priced at 15.70 lakh and 16.90 lakh. The bikes will be imported  as Completely Builts Unit (CBU) from Japan and sold through Kawasaki's upcoming exclusive outlet in Pune, a press release said here.

Shigeto Nishikawa, deputy managing director, India Kawasaki Motors, said, "We are presently studying what more brands could we launch in India. We have many brands in our portfolio and we need to see which category can we enter"

Stating that Kawasaki had carefully studied the 1000 plus cc segment before rolling it out in the domestic market, company's deputy managing director Shigeto Nishikawa said the segment has seen a healthy growth of 25-30 per cent year-on-year in the last two years.

"Kawasaki has carefully monitored the 1000 plus cc market in India for the past five years. Only two years ago, the segment was almost negligible but now it is growing by 25-30 per cent y-o-y," Nishikawa said.

There has been a noticeable demand for the super bikes in the last one year alone, he said adding, "We would like to be a part of this growth story. We are looking at cornering 20 per cent market share from the segment by 2015."

The Ninja 300 and Ninja 650 will however continue to be sold by Bajaj Auto's dealership under the KTM brand but buyers can also purchase them at Kawasaki dealerships. Bajaj Auto is focussing on the mid-segment upto 800cc and opted out of partnering Kawasaki in setting up a separate line of dealerships.

The Japanese company will launch 1-2 new products every year in the class of 1000cc and above. India Kawasaki Motors targets sales of 100 units per year. IKM is looking at selecting and training staff that can work on the two motorcycles.

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Write by: RC - Wednesday, September 11, 2013

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