Facebook Will Stop Ads With Offensive Content

Facebook to remove ads from controversial pages after major companies boycott site

The social networking company will apply new measures from Monday, July 1, following pressure from advertisersFacebook Inc said it would no longer allow ads to appear on pages with sexual or violent content, as the online social network moves to appease marketers being associated with objectionable material  by launching a new system that will create a blacklist of pages and groups even if it previously passed its community standards.

The moves come a month after several businesses such as such as Nissan, Nationwide and BSkyB pulled their ads from Facebook amid reports of pages on Facebook that promoted violence against women.Sky's ad for an M&S voucher promotion was placed on a Facebook page called "cute and gay boys", according to BBC News.Facebook said at the time that it needed to improve its system for flagging and removing content that violated its community standards, which forbid users from posting content about hate-speech, threats and pornography, among other things.

Ads account for roughly 85 per cent of revenue at Facebook, the world's largest social network with 1.1 billion users. Facebook said the changes would not have a meaningful impact on its business.On Friday, Facebook said it also needed to do more to prevent situations in which ads are displayed alongside material that may not run afoul of its community standards but are deemed controversial nonetheless.Facebook said that the laborious manual review will be completed by the end of next week, and a greatly expanded restricted list of pages and groups where ads are blocked will be created."We know that marketers work hard to promote their brands, and we take their objectives seriously," the company said. "While we already have rigorous review and removal policies for content against our terms, we recognise we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups."

Pages and groups that reference violence will also be off limits to ads, the company said. A Facebook spokeswoman noted that the policy would not apply to the pages of news organisations on Facebook.Facebook said the process of flagging objectionable pages and removing ads would initially be done manually, but that the company will build an automated system to do the job in the coming weeks.

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Write by: RC - Sunday, June 30, 2013