Facebook's Instagram launches video service to compete with Twitter's Vine app

FACEBOOK is adding a video service to its popular photo-sharing app Instagram, following  in a move that challenges Twitter's popular Vine service.

Vine, which launched in January, has 13 million users. Instagram has 100 million users, up from 20 million when Facebook bought the company more than a year ago.

To use the video feature, Instagram users can tap on the same camera icon they use to snap photos. A new video camera icon will appear on the right side.

Tap it and a screen with a red video button will let you record clips of sunsets, kids running in parks or co-workers staring at their computer screens.

The app will record as long as your finger is on the red button or for 15 seconds, whichever comes first. Not unlike Vine, taking your finger off the button will stop the recording, allowing you to shoot the scene from a different angle or record something else altogether.

Once you have 15 seconds of footage, you can play it from the beginning and post it on Instagram to share with others.

Given Vine's popularity, "it is perhaps more surprising that Facebook has not introduced video for Instagram sooner.

"There is no doubt Twitter will move quickly to up the ante on Vine and this could undercut Facebook's efforts with video on Instagram,'' said Eden Zoller, principal consumer analyst at Ovum, a technology research firm.

Instagram engineers worked with leading video scientists to develop a "cinema" feature that stablilizes shaking that is typical in smartphone video.

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Write by: RC - Monday, June 24, 2013